The Simple Elegance of Mechanical Timekeeping

“Therefore, what better way to celebrate the passing of time but by pairing haute horlogerie (yes, I would happily use those words here) with the elegant simplicity of a well-designed watch and the subtle integration of literature and poetry? The following is just my interpretation but I would add that connecting writing to horology by way of how the logo and applied hour markers at the cardinal positions were designed, adds an additional layer of referencing analogical living. In other words, keeping track of our precious time by way of a mechanical timepiece and reminding us that we would be better off putting ink to paper rather than hitting plastic or virtual keys on our electronic devices.”

Here is an article by Vincent Deschamps featured on Mainspring.
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